{"id":7131,"date":"2025-09-09T13:48:39","date_gmt":"2025-09-09T11:48:39","guid":{"rendered":"https:\/\/formations-benevoles.org\/occitanie\/formations\/communication-externe-et-relations-presse-3\/"},"modified":"2025-09-09T13:48:39","modified_gmt":"2025-09-09T11:48:39","slug":"communication-externe-et-relations-presse-3","status":"publish","type":"mec-events","link":"https:\/\/formations-benevoles.org\/occitanie\/formations\/communication-externe-et-relations-presse-3\/","title":{"rendered":"COMMUNICATION EXTERNE ET RELATIONS PRESSE"},"content":{"rendered":"<p><strong>Objectifs de la formation\u00a0:<\/strong><\/p>\n<p>Savoir quoi dire, \u00e0 qui, quand, comment et pourquoi afin d\u2019optimiser ses relations avec les m\u00e9dias<\/p>\n<p><strong>Niveau <\/strong>: Initiation<\/p>\n<p><strong>Pr\u00e9requis : <\/strong>Aucun<\/p>\n<p><strong>Modalit\u00e9 de la formation : <\/strong><\/p>\n<p>Tout public b\u00e9n\u00e9vole &#8211; Formation en pr\u00e9sentiel &#8211; 6 personnes max<\/p>\n<p><strong>Validation :<\/strong> Attestation de formation<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Contenu de la formation\u00a0:<\/strong><\/p>\n<p><strong>COMPRENDRE LA COMMUNICATION EXTERNE <\/strong><\/p>\n<ul>\n<li>Les objectifs de la communication externe<\/li>\n<li>Les canaux de communication : traditionnels (presse, \u00e9v\u00e9nementiel) et num\u00e9riques (r\u00e9seaux sociaux, site web, blog).<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00c9LABORER SA STRATEGIE DE RELATIONS PRESSE <\/strong><\/p>\n<ul>\n<li>D\u00e9finir son objectif de communication et ses messages<\/li>\n<li>Identifier et cartographier les m\u00e9dias et journalistes pertinents (presse \u00e9crite, radio, TV, web, influenceurs).<\/li>\n<li>Construire son fichier presse et le maintenir \u00e0 jour.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>CREER SES OUTILS DE COMMUNICATION <\/strong><\/p>\n<ul>\n<li>Le communiqu\u00e9 de presse : structure, ton, contenu.<\/li>\n<li>Le dossier de presse : son utilit\u00e9, son contenu (biographie, fiches techniques, visuels).<\/li>\n<li>La revue de presse : m\u00e9thodes et outils pour la r\u00e9aliser.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs de la formation\u00a0: Savoir quoi dire, \u00e0 qui, quand, comment et pourquoi afin d\u2019optimiser ses relations avec les m\u00e9dias Niveau : Initiation Pr\u00e9requis : Aucun Modalit\u00e9 de la formation&#8230;<\/p>\n","protected":false},"author":156,"featured_media":7119,"comment_status":"open","ping_status":"closed","template":"","tags":[],"mec_category":[44],"mec_speaker":[],"class_list":{"0":"post-7131","1":"mec-events","2":"type-mec-events","3":"status-publish","4":"has-post-thumbnail","6":"mec_category-communication"},"_links":{"self":[{"href":"https:\/\/formations-benevoles.org\/occitanie\/wp-json\/wp\/v2\/mec-events\/7131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formations-benevoles.org\/occitanie\/wp-json\/wp\/v2\/mec-events"}],"about":[{"href":"https:\/\/formations-benevoles.org\/occitanie\/wp-json\/wp\/v2\/types\/mec-events"}],"author":[{"embeddable":true,"href":"https:\/\/formations-benevoles.org\/occitanie\/wp-json\/wp\/v2\/users\/156"}],"replies":[{"embeddable":true,"href":"https:\/\/formations-benevoles.org\/occitanie\/wp-json\/wp\/v2\/comments?post=7131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/formations-benevoles.org\/occitanie\/wp-json\/wp\/v2\/media\/7119"}],"wp:attachment":[{"href":"https:\/\/formations-benevoles.org\/occitanie\/wp-json\/wp\/v2\/media?parent=7131"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formations-benevoles.org\/occitanie\/wp-json\/wp\/v2\/tags?post=7131"},{"taxonomy":"mec_category","embeddable":true,"href":"https:\/\/formations-benevoles.org\/occitanie\/wp-json\/wp\/v2\/mec_category?post=7131"},{"taxonomy":"mec_speaker","embeddable":true,"href":"https:\/\/formations-benevoles.org\/occitanie\/wp-json\/wp\/v2\/mec_speaker?post=7131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}