{"id":6877,"date":"2025-09-29T20:29:11","date_gmt":"2025-09-29T18:29:11","guid":{"rendered":"https:\/\/formations-benevoles.org\/martinique\/?post_type=mec-events&#038;p=6877"},"modified":"2025-09-30T20:28:52","modified_gmt":"2025-09-30T18:28:52","slug":"comment-dynamiser-son-association-dans-son-ancrage-territorial-parcours-2-savoir-utiliser-le-marketing-territorial-937","status":"publish","type":"mec-events","link":"https:\/\/formations-benevoles.org\/martinique\/formations\/comment-dynamiser-son-association-dans-son-ancrage-territorial-parcours-2-savoir-utiliser-le-marketing-territorial-937\/","title":{"rendered":"Comment dynamiser son association dans son ancrage territorial ? &#8211; Parcours 2 : Savoir utiliser le marketing territorial"},"content":{"rendered":"<p><em><span style=\"color: #000080\">La formation &#8220;comment dynamiser son association dans son ancrage territorial&#8221; se compose de 3 parcours:<\/span><\/em><\/p>\n<ol>\n<li><em><span style=\"color: #000080\">Connaitre et g\u00e9rer vos potentiels\u00a0<\/span><\/em><\/li>\n<li><strong><em><span style=\"color: #000080\">Savoir utiliser le marketing territorial : 3 fois 2 demi journ\u00e9es de 6h soit 18h au total<\/span><\/em><\/strong><\/li>\n<li><em><span style=\"color: #000080\">Faire r\u00e9seaux pour mieux se d\u00e9velopper<\/span><\/em><\/li>\n<\/ol>\n<p><em><span style=\"color: #000080\"><strong>La session 2 se d\u00e9roulera sur un total de 30 heures (pour les 3 parcours) sur la p\u00e9riode 7 octobre au 5 d\u00e9cembre 2025<\/strong><\/span><\/em><\/p>\n<p>LIEN D&#8217;INSCRIPTION : <a href=\"https:\/\/www.sdaim-coop.org\/fafdva-markter25\">fafdva_markter25 | Sdaim<\/a><\/p>\n<p><strong><span style=\"color: #993300\">PARCOURS 2 \u2013 SAVOIR UTILISER LE MARKETING TERRITORIAL<\/span> <\/strong><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"font-family: Times New Roman, serif\"><span style=\"color: #4472c4\"><b><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\">Le marketing territorial comme levier des actions associatives (6h) en <\/span><\/span><\/b><\/span><\/span><span style=\"font-family: Times New Roman, serif\"><span style=\"color: #4472c4\"><b><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\">2 demi-journ\u00e9es de 3h<\/span><\/span><\/b><\/span><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"font-family: Times New Roman, serif\"><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\"><b>Objectifs<\/b><\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: small\"><span style=\"font-family: Arial Nova, sans-serif\">Identifier les principes fondateurs du marketing territorial et en d\u00e9finir les enjeux,<\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\">Valoriser les projets associatifs et les strat\u00e9gies territoriales li\u00e9es au d\u00e9veloppement de l\u2019attractivit\u00e9.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\">Comprendre les enjeux de marketing et de d\u00e9veloppement territorial\/local en contexte associatif<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\">Acqu\u00e9rir une d\u00e9marche et des outils de marketing territorial.<\/span><\/span><\/li>\n<\/ul>\n<p class=\"western\" align=\"justify\"><span style=\"font-family: Times New Roman, serif\"><span style=\"color: #4472c4\"><b><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\">D\u00e9finissez votre offre, diff\u00e9renciez-vous pour vous ancrer dans son territoire ! (6h) en 2 demi-journ\u00e9es de 3h<\/span><\/span><\/b><\/span><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"font-family: Times New Roman, serif\"><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\"><b>Objectifs <\/b><\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\">Clarifier son offre de services et \u00eatre \u00e0 l\u2019aise pour la promouvoir aupr\u00e8s de ses partenaires.<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\">Prendre conscience de votre potentiel de d\u00e9veloppement<\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: small\"><span style=\"font-family: Arial Nova, sans-serif\">Ma\u00eetriser, formaliser et pr\u00e9senter clairement son projet associatif vers la strat\u00e9gie commerciale<\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\">Hi\u00e9rarchiser ses objectifs au regard de son environnement <\/span><\/span><\/li>\n<li><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\">Adapter ses outils de vente et de communication aux sp\u00e9cificit\u00e9s de l\u2019\u00e9conomie sociale et solidaire (ESS)<\/span><\/span><\/li>\n<\/ul>\n<p class=\"western\" align=\"justify\"><span style=\"font-family: Times New Roman, serif\"><span style=\"color: #4472c4\"><b><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\">Mettre en \u0153uvre une gestion territoriale strat\u00e9gique de projets associatifs (6h) en 2 demi-journ\u00e9es de 3h <\/span><\/span><\/b><\/span><\/span><\/p>\n<p class=\"western\" align=\"justify\"><span style=\"font-family: Times New Roman, serif\"><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\"><b>Objectifs<\/b><\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, sans-serif\"><span style=\"font-size: small\"><span style=\"font-family: Arial Nova, sans-serif\">Harmoniser et hi\u00e9rarchiser les projets selon les domaines<\/span><\/span><\/span><\/li>\n<li><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\">Etablir un calendrier d\u2019\u00e9v\u00e8nements<\/span><\/span><\/li>\n<li><span style=\"font-family: Arial Nova, sans-serif\"><span style=\"font-size: small\">Mettre en place des actions labellis\u00e9es Cap Nord \u2013 Cacem &#8211; Caesm<\/span><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La formation &#8220;comment dynamiser son association dans son ancrage territorial&#8221; se compose de 3 parcours: Connaitre et g\u00e9rer vos potentiels\u00a0 Savoir utiliser le marketing territorial : 3 fois 2 demi&#8230;<\/p>\n","protected":false},"author":108,"featured_media":6876,"comment_status":"open","ping_status":"closed","template":"","tags":[],"mec_category":[46,48,49],"mec_speaker":[],"class_list":["post-6877","mec-events","type-mec-events","status-publish","has-post-thumbnail","mec_category-gestion-de-projet","mec_category-fonctionnement-association","mec_category-finances-association"],"_links":{"self":[{"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/mec-events\/6877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/mec-events"}],"about":[{"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/types\/mec-events"}],"author":[{"embeddable":true,"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/comments?post=6877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/media\/6876"}],"wp:attachment":[{"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/media?parent=6877"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/tags?post=6877"},{"taxonomy":"mec_category","embeddable":true,"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/mec_category?post=6877"},{"taxonomy":"mec_speaker","embeddable":true,"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/mec_speaker?post=6877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}