{"id":6773,"date":"2025-02-11T20:11:10","date_gmt":"2025-02-11T19:11:10","guid":{"rendered":"https:\/\/formations-benevoles.org\/martinique\/?post_type=mec-events&p=6773"},"modified":"2025-02-18T08:05:30","modified_gmt":"2025-02-18T07:05:30","slug":"comment-dynamiser-son-association-dans-son-ancrage-territorial-parcours-2-savoir-utiliser-le-marketing-territorial-395","status":"publish","type":"mec-events","link":"https:\/\/formations-benevoles.org\/martinique\/formations\/comment-dynamiser-son-association-dans-son-ancrage-territorial-parcours-2-savoir-utiliser-le-marketing-territorial-395\/","title":{"rendered":"Comment dynamiser son association dans son ancrage territorial ? – Parcours 3 : Faire r\u00e9seau pour mieux se d\u00e9velopper"},"content":{"rendered":"

La formation \u201ccomment dynamiser son association dans son ancrage territorial\u201d se compose de 3 parcours:<\/em><\/p>\n

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  1. Connaitre et g\u00e9rer vos potentiels\u00a0<\/em><\/li>\n
  2. Savoir utiliser le marketing territorial<\/em><\/li>\n
  3. Faire r\u00e9seaux pour mieux se d\u00e9velopper : 3 fois 2 demi journ\u00e9es de 6h soit 18h au total<\/em><\/strong><\/li>\n<\/ol>\n

    La session 1 se d\u00e9roulera sur un total de 30 heures (pour les trois parcours) sur la p\u00e9riode du 19 mai au 6 juin 2025 (\u00e0 pr\u00e9ciser ult\u00e9rieurement)<\/strong><\/em><\/p>\n

    PARCOURS 3 \u2013 FAIRE RESEAUX POUR MIEUX SE DEVELOPPER<\/strong><\/span><\/p>\n

    C<\/span><\/span><\/b><\/span>onstruire et organiser un lobbying territorial efficace pour se d\u00e9velopper<\/span><\/span><\/b><\/span><\/span><\/p>\n

    Objectifs<\/b><\/span><\/span><\/span><\/p>\n

    Il s\u2019agit de communication externe vis-\u00e0-vis du march\u00e9 mais aussi d\u2019une\u00a0communication interne\u00a0qui permet\u00a0:<\/span><\/span><\/p>\n

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    • \n

      d\u2019\u00e9tablir un climat social b\u00e9n\u00e9fique et favorable aux bons r\u00e9sultats.<\/span><\/span><\/p>\n<\/li>\n

    • \n

      d\u00e9finir les objectifs \u00e0 atteindre<\/span><\/span><\/p>\n<\/li>\n

    • \n

      collecter les informations utiles pour d\u00e9cider<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n

      Communiquer pour mieux faire connaitre votre association<\/span><\/span><\/b><\/span><\/span><\/p>\n

      Objectifs\u00a0:<\/b><\/span><\/span><\/span><\/p>\n

        \n
      • \n

        B\u00e2tir une strat\u00e9gie de communication pour assurer une visibilit\u00e9 de l\u2019association <\/span><\/span><\/p>\n<\/li>\n

      • \n

        D\u00e9velopper vos nouveaux leviers de communication pour renforcer l\u2019ancrage territorial associatif<\/span><\/span><\/p>\n<\/li>\n

      • \n

        Construire, utiliser une identit\u00e9\/marque de reconnaissance <\/span><\/span><\/p>\n<\/li>\n

      • \n

        Identifier l\u2019association afin de mieux conna\u00eetre la structure<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n

        MISE EN SITUATION de A \u00e0 Z : Envisagez votre d\u00e9marche globale de marketing territorial et d’attractivit\u00e9. (pr\u00e9sentiel)<\/span><\/span><\/b><\/span><\/span><\/p>\n

        Objectifs <\/b><\/span><\/span><\/span><\/p>\n

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          Int\u00e9grer vos b\u00e9n\u00e9voles dans votre d\u00e9marche globale de marketing territorial et d’attractivit\u00e9 <\/span><\/span><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

          La formation \u201ccomment dynamiser son association dans son ancrage territorial\u201d se compose de 3 parcours: Connaitre et g\u00e9rer vos potentiels\u00a0 Savoir utiliser le marketing territorial Faire r\u00e9seaux pour mieux se…<\/p>\n","protected":false},"author":108,"featured_media":6782,"comment_status":"open","ping_status":"closed","template":"","tags":[],"mec_category":[46,48,49],"mec_speaker":[],"class_list":{"0":"post-6773","1":"mec-events","2":"type-mec-events","3":"status-publish","4":"has-post-thumbnail","6":"mec_category-gestion-de-projet","7":"mec_category-fonctionnement-association","8":"mec_category-finances-association"},"_links":{"self":[{"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/mec-events\/6773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/mec-events"}],"about":[{"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/types\/mec-events"}],"author":[{"embeddable":true,"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/comments?post=6773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/media\/6782"}],"wp:attachment":[{"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/media?parent=6773"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/tags?post=6773"},{"taxonomy":"mec_category","embeddable":true,"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/mec_category?post=6773"},{"taxonomy":"mec_speaker","embeddable":true,"href":"https:\/\/formations-benevoles.org\/martinique\/wp-json\/wp\/v2\/mec_speaker?post=6773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}